across the country in burbank, california -- park section of that city, local retailers have banded together to revitalize not only sales but also their neighborhood. normally the stores would be closing and the streets would be quiet. they call it ladies night out where people are coming out to celebrate and support the unique companies. i like to help. it makes me feel like i'm a part of the community. bhu the park wasn't always like this. just a couple of years ago the area known as antique alley was a ghost town. there was no extra money. they came up with the simple idea of staying up late one friday every month to have a party for the customers. >> kathy said what do we do to get more women in? i went friday night, girls night. let's make it a party. have complimentary wine and offer a discount. >> when they come in they have to roll for the discount. they bounce. and it's hilarious. we have about 30 or 40 people come in the first night. and we knew we were onto something. >> the idea started to take off with amanda and jennifer decided they wanted to participate in ladies night, too.